iTunes

Since its launch, the iTunes Store has crossed many milestones. In the first 18 hours, the store sold about 275,000 tracks and more than 1,000,000 in its first 5 days. When released for Windows in October 2003, iTunes was downloaded more than 1,000,000 times in the first 3 days, selling more than 1,000,000 songs in that period. On December 15, 2003 Apple announced that it had crossed 25 million songs sold.

On April 9, 2007 Apple announced that the iTunes Store had sold more than 2.5 billion songs.^[29]

On April 11, 2007 Apple announced that the iTunes Store had sold more than two million movies, making it the world’s most popular online movie store.^[30]

On July 31, 2007 Apple announced that the iTunes Store had sold more than 3 billion songs.^[31]

On January 15, 2008 Apple announced that the iTunes Store had sold more than 4 billion songs.

On February 26, 2008 Apple announced that iTunes Store surpassed Best Buy to become the 2nd biggest music seller behind Wal-Mart.

On April 3, 2008 it was announced that the iTunes store had surpassed Wal-Mart to become the biggest music retailer in the US.^[1]